As I’ve mentioned before, relationships and entrepreneurship will transform your life faster than anything else. Perhaps I’m biased, as my own entrepreneurial path and failure in relationships have been the catalyst for my spiritual awakening.

It doesn’t have to look like “Forbes” entrepreneurship. I consider any endeavour of cultivating and monetizing your personal gifts to be “entrepreneurship”. That’s why it doesn’t matter if you’re a musician or magician, painter or professional coach, healer or health food hustler, CEO or car engineer.

If you want to grow, these two “ships” done with awareness and dedicated learning, will teach you more about yourself than any test or course. It’s not about what you do, but who you become from the process.

This why I call it “awakened entrepreneurship”. There’s a difference between the motions of running a business, and running a business while using it as one of the greatest vehicles for personal transformation.

This is why you’re reading this; you understand that business and art is really a vehicle for love, expression, and expansion of consciousness.

It doesn’t HAVE to involve years of suffering, but make no mistake: this path is challenging and full of sacrifice. It is not rainbows and unicorns. We have to be willing to give certain things up to fulfill our vision.

At various times throughout this process, you will have to give up…

  • Leisure
  • Excuses
  • Blame
  • Friends
  • Family
  • Pleasure
  • Smallness
  • Safety
  • Assurance
  • Limitations
  • Fears
  • Habits
  • Time
  • Laziness
  • Complacency
  • Victimhood
  • Entitlement
  • Comfort
  • Beliefs
  • Ego
  • Righteousness
  • Pride
  • Privacy
  • Chaos
  • Stability

…and countless other things.

Old friends that you love but are holding you back as critics… let them go. Family that doesn’t believe in you… distance yourself. Beliefs that prevent you from having what you want… change them. Habits that sabotage your success… stop them. The comfort zone you stay in that keeps you safe and small… move out.

These fluctuate from stage to stage, and vary greatly depending on what we need to learn. It’s not about balance, but harmony. And we’re all different. You will learn what’s specific to you to thrive; what tanks need to be more full at times than others.

  • I’ve sacrificed decades of my life to be behind the computer and work.
  • The partying most people did in their early 20’s was elusive to me as I spent my weekends building a business.
  • I chose to disconnect from friends and family who didn’t get what I was doing.
  • I went cold turkey and gave up all video games (which was my life as a kid).
  • I’ve missed out on a lot of really great TV shows, video games, and books I’m sure I’d love.
  • I moved away from those I loved to pursue my dreams, and missed out on a lot of priceless memories.
  • I spend a lot of time alone, and do not have the social life the typical person does due to the amount of work required at this stage of my business.
  • I spent most of my profits on therapy, health, and training myself rather than entertainment or bling.
  • I chose to get really, really uncomfortable, lean into my fears, and fail my face off and deal with the consequences and embarrassment.

This was not the right or wrong way to do it, it is just what I did. Perhaps there’s an element of martyrdom, or even self pity, so I have to be vigilant about that. I feel the payoffs for most of it has been worth it, as my health, success, happiness, skill sets, and lifestyle speak for the price paid. You may have a different path, a way that looks totally different than mine or others—that’s fine.

Entrepreneurship—the means you support yourself through usings your gifts to be of service—is the modern day Hero’s Journey. It can be the process in which our entire lives, and even the world, transforms. And that’s no walk in the park.

Again, this doesn’t mean it has to be full of pain, suffering, loss, and constraint. If you’re not having fun, celebrating, and enjoying the freedom and fruits of your labor… what’s the point? There are moments when you sacrifice good for great, that in the moment suck, but eventually lead to wonderful things.

Today’s message is to prepare or assure you that you’re not wrong or the only one who goes through this. That this is a normal part of the journey, and you don’t have to be winning at all things at all times.

I believe this process may be one of the most challenging and rewarding things we will do in life. The media doesn’t talk about this. We don’t see the suicides, depression, and effects of failure and stress. We see all the things people get, but not what they give up.

It is not for everyone.

Everything has its price. You cannot get something for nothing. You must choose daily, and it’s okay if those choices change. Life events happen, and there’s no need to feel guilty for shifting priorities.


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