Some of the best inno­va­tors in the world had highly devel­oped intu­ition, whether they knew it or not. They were able to merge the creative and intu­itive with the logi­cal and intel­lec­tual to create break­throughs that ushered human­ity into new eras. They had access to both the intu­itive FEELING and the ratio­nal MIND.

Many in our modern busi­ness world oper­ate with­out a connec­tion to their body, and think every­thing happens from their head. When you’re in your head (which a major­ity of us are) you have no access to the intu­itive feel­ing place of the body. This is the path to the intu­ition and the infor­ma­tion around us.

One of the biggest reasons this path isn’t avail­able to most people, is that it oper­ates in the land of feel­ing. Not of “feel­ings”, but feel­ing. Not reac­tive, crazy-dramatic emotions—but gut-level, somatic expe­ri­ence.

We all can go there, but some people don’t want to feel. It scares the shit out of them.

Because feel­ing:

  1. Is completely foreign and misun­der­stood
  2. Is seem­ingly infe­rior to the ego-mind and intel­lec­tu­als
  3. Is intan­gi­ble, unspeak­able, and inval­i­dated by culture
  4. Requires you to feel every­thing, both the good and the bad feel­ings
  5. Doesn’t make any ratio­nal sense
  6. Can’t be put into a box, system­atized, outsourced, or sold

Overcoming these chal­lenges is tough for most people. So many of us would rather shut down. Many people don’t have any idea they can’t feel. It’s taken me years to be able to feel and oper­ate from an inte­grated place, and I’m just start­ing to figure it out. It’s been one of the most chal­leng­ing endeav­ors, and has flipped my entire real­ity upside down.

Despite all that, I’m here to tell you it’s absolutely worth it.

Let me first clar­ify what I mean by “feel­ing”. There is a differ­ence between “feel­ing” in the intu­itive sense, and super­fi­cial “feel­ings” people act out and belit­tle. I’m not talk­ing about “feel­ings” in the “aw you hurt my feel­ings” sense, but in the way of access­ing data through the intu­itive body rather than the mind.

Think about the unex­plain­able “ah-ha!” moments walk­ing through the forest on your lunch break when you’re present to the trees and rocks. The “gut know­ings” you can’t explain, but know are true. You just know; there’s no logic or words to it. Learning to oper­ate more and more from that place has 10x every­thing in my life.

If this sounds bizarre, irrel­e­vant, or uncomfortable—I under­stand. It didn’t make any sense to me when I first heard about it.

For this series, just under­stand that there are two primary ways we oper­ate: through head-thought-logic or through body-feeling-intuitive. The first is intel­lect, the later is intel­li­gence. Neither is right or wrong—yet the body has infi­nitely more access than the ego. I’ve found it essen­tial to oper­ate more from the body rather than the head.

Everything in your life will change once you shift from trying to figure out every­thing in your head and micro­manag­ing your emotions, to drop­ping into your body in the moment and feel­ing all the things you’ve been avoid­ing feel­ing.

That’s what this arti­cle really is about: how we avoid feel­ing the bad things and distort real­ity.

Because even if you don’t care about things like intu­ition and feel­ings, you prob­a­bly do care about ensur­ing your busi­ness is success­ful… right?

In order to have a success­ful busi­ness, we need to make informed choices. If we are avoid­ing feel­ing certain things, we will act from avoid­ance in our busi­ness and ignore impor­tant feed­back.

When you’re either nega­tive and depressed or posi­tive and excited, you’re not seeing the truth. You are filter­ing your expe­ri­ence in order to avoid feel­ing what you don’t want to feel. When this happens, you don’t have access to resources or data that’s right there because you’re block­ing it out. You’re project­ing a label of good or bad, should and shouldn’t, right and wrong.

The metrics of your busi­ness, the feel­ings you feel, the actions you take are adiaphorous… they are neither good or bad, they just are. They all have infor­ma­tion that will help you learn and make better choices.

Do you see how ignor­ing or avoid­ing untrue aspects of ourselves robs us of a full expe­ri­ence of life, our full poten­tial, and the truth of what’s happen­ing?

Imagine not seeing shad­ows on anything anymore. You would lose all sense of depth and texture. Everything would be 2D and there would be no contrast. Your entire view of the world would be distorted and incom­plete, as massive amounts of data would be lost.

The flip­side would be worse, since with­out light, you couldn’t see anything. It’s not just distorted; it’s gone. You’d be blind to all of life. That’s what pessimism and nega­tiv­ity is. All the peace, joy, free­dom, love, abun­dance, life, plea­sure, play is not even visi­ble… how could it be?

My friend, “The Process” isn’t just about busi­ness, but every­thing you do. If you inval­i­date the ideas of love, feel­ing, creativ­ity, play, joy, and silli­ness from your busi­ness, you are dread­fully mistaken. This is not just your busi­ness or craft—this is your life.

What you create is an exten­sion of your­self. It has the same limi­ta­tions and poten­tial, the same love and fear, the same play­ful­ness or dread, the same vision or blind­ness. It comes through in your writ­ing, design, prod­ucts, brand, culture, employ­ees, and customers.

This is why the results I get with my clients are unlike anything else out there. Changing your land­ing page means diddly-do for your results compared to shift­ing the way you show up in the world. It’s the differ­ence between a few extra thou­sand dollars—and a few extra zeros.

Just like we went over on Day 16; it’s all inside you already, wait­ing for you to listen.

All of the resources and gifts that you’ve tied up in your shadow are there because you refuse to feel some­thing. Something that was a lie; a mis-meaning you gave an expe­ri­ence you took person­ally. To gain back access, you need to stop avoid­ing the all those feel­ings you’re judg­ing.

  • When you start to feel all the suffer­ing you’ve been caus­ing your­self and the loss of all those years instead of plan­ning another vaca­tion
  • When you feel the depres­sion instead of bing­ing on Netflix
  • When you go live for the first time and feel the embar­rass­ment and awkward­ness
  • When you let your­self feel the joy and grat­i­tude of being alive in this era rather than complain and feel resent­ment for the govern­ment
  • When you let your­self feel sensual plea­sure and the shame that surrounds it
  • When you feel the terror of getting on stage to speak and the horrors of read­ing in front of the class as a youth shake your body
  • When you feel the still­ness and the peace around you, and then start feel­ing the lone­li­ness bubble up, and stick with it instead of distract­ing with your phone

…that’s when you start heal­ing, that’s when you can see what’s going on inside, and that’s when your real trea­sures start to show them­selves.

When you stop judg­ing the good­ness or badness of your emotions and see the value in all of them, you stop trying to feel good. Instead, you simply feel it all.


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