“What is this in one sentence?”

This is a free 3o-day series for awak­en­ing entre­pre­neurs that see their busi­ness, craft, and voice as not only a means to free­dom, but inner and outer trans­for­ma­tion.

“Is this an affiliate scheme? What are you selling?”

No mass affil­i­ates, no spam, no gimmicks. Only people that have actu­ally gotten value and are person­ally vetted by me are promot­ing it. There are no shoddy prod­ucts to upsell, spam­ming, or decep­tive unsus­tain­able launches. I make no money directly from these emails. I do, however, let people know I offer paid group coach­ing services at the end. 1 email on day 31, and one follow up, that’s it. No surprises or annoy­ances.

“Why are you doing this if you’re not selling information or launching a premium course?”

  • Community-Building — I want to connect to people who “get it” and want the support of the few that truly under­stand this path, includ­ing myself.
  • Paying It Forward — We get by giving. This is my Jab, Jab, Jab. I wanted to put out incred­i­bly high-value and orig­i­nal content that does­n’t hold back any punches.
  • Legacy & Impact — These ideas need to get out into the world. No use being locked away. They have changed every­thing in my life and the lives of my clients.
  • Awareness — Getting my name and message out to the public. This how I show people I can serve them, which even­tu­ally leads to new coach­ing clients.
  • Demonstrate — The very prin­ci­ples I share in the series are what I am having to embody to get this course out.
  • Vetting — This series is a prereq­ui­site for my group coach­ing programs, which are only offered to grad­u­ates.

“What’s in it for me?”

Audaciously, I think you’ll actu­ally get some­thing from the content itself. It’s why I think you’ll want to share it in the first place.

This is all free content, so it’s a massive value-give to your people with­out you doing the heavy lift­ing of creat­ing it. I don’t get paid for this content, so there’s no money imme­di­ately for you on a prod­uct sale.

However, if you’re send­ing seri­ous amounts of people this way that are a perfect fit and want to work some­thing out, let me know. I’m open to ideas for us both to profit and thrive. There is also a refer­ral program avail­able for part­ners that receive a recur­ring 20% of member­ship dues each month. This is a live monthly group coach­ing program that is the only “offer” given to partic­i­pants. Please send me a message to discuss.

“Who are you and why should I care? How do I know you’re not full of it?”

My name is Drew Gerald. I’ve been an entre­pre­neur since I was 18, when I started a soft­ware company and ran it for 7 years. This high-end soft­ware was used by Fortune 500 clients such as Disney, Samsung, Sony Pictures, Whole Foods, BT, Walmart, Discovery, Square-Enix, Turner, Acura, and over 30,000 others. I did this solo with­out any mentor­ship, and learned about all aspects of busi­ness through real-world expe­ri­ence.

During this time I was deep into personal devel­op­ment and began my jour­ney of author­ship and coach­ing. This lead to a spir­i­tual awak­en­ing and years of heal­ing, where nearly $100k was spent on train­ings, courses, heal­ing, holis­tic health, mentor­ship, successes, fail­ures, research, and the latest tech­nolo­gies. My own trans­for­ma­tion lead to a desire to share what I learned with the world, and a down­ward spiral of strug­gle, confu­sion, and suffer­ing.

I was even­tu­ally published by Mindvalley, along­side spir­i­tual lead­ers such as Eckhart Tolle, Abraham-Hicks, David Deida, Dr. Wayne W. Dyer, Bob Proctor, and Ken Wilber. Shortly after, I became home­less and entered a deep phase of dark­ness.

After another 4 years of work, heal­ing, and mentor­ship I was able to see the truth of my life and how I was creat­ing my suffer­ing. These truths turned my entire life around and were funda­men­tal to my current success, both exter­nally and inter­nally. Ones that I’m still learn­ing and discov­er­ing; that are real and current for me, and have trans­formed the lives of my private clients. It’s these lessons that I am shar­ing with you, your audi­ence, and anyone will­ing to see the truth.

No matter what specific genre or niche you and your audi­ence are in, these funda­men­tal prin­ci­ples and lessons will help them bypass years of strug­gle and suffer­ing. This series will allow them to be more of who they really are, discover what’s hold­ing them back in their busi­ness and life, and enhance the ideas you’re shar­ing with them.

There is no compe­ti­tion, and it won’t take away from your own message. When you share some­thing that helps them succeed, you look good, espe­cially if it’s free and high qual­ity.

“Is this a fit for my audience?”

The follow­ing sections should give you a good idea of who would bene­fit most from this mate­r­ial. Please only share if you think it’s a perfect fit; this is a very close-knit commu­nity of influ­en­tial, loving, and bril­liant people. They don’t put up with bull­shit. We are all in this together and want to support and be supported.


  • Entrepreneurs that are look­ing for support beyond strate­gies and tactics, as well as a commu­nity that “gets” the process of trans­for­ma­tion along­side succeed­ing
  • Musicians, writ­ers, artists, perform­ers, and other creatives who are look­ing to share their gifts with the world with­out starv­ing or selling-out
  • Coaches, influ­encers, heal­ers, speak­ers, ther­a­pists who under­stand that giving up their real voice to fit in or censor­ing their history of heal­ing will not get them where they want to be

Audience Traits:

  • Concious entre­pre­neurs, creatives, and prac­ti­tion­ers (anyone who works for them­selves and brings their ideas to the market is an entre­pre­neur)
  • Desire to do good in the world and better them­selves to more authen­ti­cally share their prod­ucts, message, services, and gifts at the high­est levels
  • Open-minded and will­ing to do what­ever it takes to live the life they want
  • Already have a certain level of success and finan­cial stabil­ity
  • More spir­i­tu­ally or philo­soph­i­cally inclined, but still grounded and func­tional
  • Starting a new busi­ness or prac­tice, or at a plateau in their exist­ing one. Or perhaps busi­ness is good, but some­thing’s not right inside
  • Define success mate­ri­ally AND spir­i­tu­ally; not in it only for the money, but know the impor­tance of wealth in all areas, perhaps strug­gling with this
  • Interested in self-help, personal devel­op­ment, busi­ness advice, lead­er­ship, heal­ing, coach­ing, mentor­ship

Similar Audiences: Tony Robbins, Mindvalley, Marie Forleo, Napoleon Hill, Gary Vaynerchuk, Alan Watts

“What is the content you’re going to be sending my people? I’m very protective and only accept the highest quality material.”

Me too. This liter­ally has my name on it, and is the best qual­ity work I can produce at this point in my life. It’s all shot with profes­sional equip­ment and designed by me. I have every incen­tive to make it as good as possi­ble, and know I only get one chance. The mate­r­ial is excep­tional and the deliv­ery beau­ti­ful. I’ve been doing this for nearly a decade; I’m not a fly by night marketer look­ing to make a quick buck. Like you, this is my life and legacy.

Series Overview: A free, daily, 30-day email and web series comprised of 2–3 page arti­cles and 4–9 minute videos on the follow­ing topics:

  • Day 1 — Stop Fixing And Start Living
  • Day 2 — The Ready Trap
  • Day 3 — Fortune Favors The Bold
  • Day 4 — Perfection Is A Prison
  • Day 5 — Censoring Silly to Permission To Play
  • Day 6 — Recognizing Nobility
  • Day 7 — Guilt-Free Brilliance
  • Day 8 — Taking Up Space
  • Day 9 — Doing It Wrong
  • Day 10 — Being Seen In The Mess
  • Day 11 — Honest Observing
  • Day 12 — Taking Things Personally
  • Day 13 — Absolute Freedom Requires Absolute Responsibility
  • Day 14 — Continuous Stopping
  • Day 15 — Levels & Progress
  • Day 16 — You Know All You Need Already
  • Day 17 — Money
  • Day 18 — Metrics
  • Day 19 — Comparison & Jealousy
  • Day 20 — Do Not Confuse Gold With Glitter
  • Day 21 — The Sacrifices of Awakened Entrepreneurship
  • Day 22 — When You Feel Alone (And You Will)
  • Day 23 — Lean Into The Place You Fear
  • Day 24 — When You Feel Like Giving Up (And You Will)
  • Day 25 — Failure & Success Strategies
  • Day 26 — It’s Not About Feeling Good—It’s About Feeling
  • Day 27 — Fall In Love With The Shadow
  • Day 28 — Gratitude
  • Day 29 — Vision
  • Day 30 — It Never Ends

If you’d like to see the actual content, please send me a message directly. You’re also welcome to go through the course your­self.